AYURVEDIC BEAUTY BRANDS HAVE LANDED!
Ayurveda is having a moment, and if I’ve learned anything from this 5,000-year-old practice, it’s that it’s here to stay! I am so proud to have contributed to the rise of Ayurvedic food with East by West, the pop-up and the book, but there’s another area of my life where Ayurveda is central: my beauty cabinet. I’ve long been a fan of natural beauty and the power of plants and herbs and I’m excited to see that the knowledge of Ayurveda is becoming more and more apparent in this market.
The following beauty brands are inspired by Ayurveda:
Using all natural ingredients, Arya Essentials consult with Ayurvedic doctors to make their skincare products. The Arya anti-aging range is based on the “Three Pillars of Beauty,” from ancient Indian tradition: Roopam, outer beauty; Gunam, inner beauty; Vayastyag, lasting beauty.
Ayurveda Pura is a London-based Ayurvedic beauty brand, dedicated to bringing “a healthy body, radiant beauty and a long life” to Westerners. Their Holistic Essentials line includes toners, cleansers, exfoliators and more.
Just Herbs prides itself on its range of luxurious Ayurvedic products for radiant skin, hair and body.
Kama Ayurveda started in India and quickly became internationally recognised thanks to its natural, vegetarian products, all developed in respect of Ayurvedic principles. Their extensive range includes products for skin, hair and body.
Mauli Rituals creates gorgeous products — lotions, salts, oils, etc. — and wraps them up in gorgeous packaging that will instantly upgrade your bathroom. The brand was created by British couple Anita and Bittu Kaushal based on their study of Ayurveda.
OmVeda was the first Ayurvedic skincare brand in Australia, and boasts a full range of cosmetics, from moisturisers to natural hair colours — all made from a base of beeswax, sunflower oil, almond oil, sesame oil and purified water.
This brand’s namesake founder, Pratima, is a New York-based Ayurveda practitioner who noticed the total lack of Ayurvedic skincare and decided to fill that need. She developed sun care, shampoos, bath oils and much more under the PRATIMA label, each product catered specifically to soothe the Doshas.
Rasasara is another line you won’t mind staring at on your bathroom shelf. Each product is expertly formulated for Pitta, Kapha, Vata or Tridoshic types and made from always organic, natural ingredients.
Sahajan is a natural skincare brand founded around the principles of Ayurveda. Sahajan creams, oils and serums are made from lovely ingredients like coconut oil, honey and neem oil, always with a commitment to our bodies and our environment.
I love supporting women-owned brands like this one, founded by three sisters born in India but educated around the world. SkinYoga’s stunning range includes such enticing products as almond orange face scrub and marigold foot soak, all developed with Ayurvedic formulae.
Another Australian brand (they know their wellness down under), Subtle Energies creates super effective products for the whole body, based on Ayurveda and aromatherapy. Everything is paraben-free and never tested on animals.
Sundara is “ancient wisdom for modern healing,” just like Ayurveda. This NYC-based brand makes Ayurvedic skincare by hand, with non-toxic ingredients — a lot of which you’ll find in my recipes, like ghee and turmeric. The lesson here is this: avoid putting anything on your skin that you wouldn’t put in your mouth.
Uma Oils create beautiful products based on techniques passed down from the founder's ancestors. They are largely anchored in Ayurveda, and are a super popular brand, available from the likes of Net-a-Porter.
The very appropriately named Urban Veda set out to help us combat the external stresses of urban living, such as air conditioning and exhaust fumes, through skincare. Their products are also developed according to the Doshas, and include gentle ingredients like tea tree and licorice. Available at Boots.
And as a bonus, here are a few brands that also feature some products inspired by Ayurvedic principles: