LOVE NOT LANDFILL

I’ve spoken time and time again about how much I love a charity shop. Nothing beats the feeling of picking up something unique, cheaper than you would have bought it originally and all in aid of a good cause too.

I know that there are some reservations around wearing second-hand clothes, and the idea of rooting through an Aladdin’s cave of stuff rather than a curated seasonal current collection doesn’t even cross some people’s minds, so I’m not only passionate about highlighting the, well, highlights of shopping this way, including its earth-friendly credentials, but also about promoting it as a cost-effective way to shop for those who love the buzz of shopping and will never be satisfied with a capsule wardrobe (i.e. me) — no matter how chic is it!

 
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So are your ready for this…? I’m so excited to announce that I am partnering with the London Waste and Recycling Board for their “Love Not Landfill” pop-up shop, happening this November in East London’s Old Truman Brewery. I’ve been working with Royal Trinity Hospice, a charity in aid of compassionate end of life care, to curate my edit of charity shop finds. These will be available on sale alongside edits from Confetti Crowd on behalf of Barnado’s, Paloma in Disguise on behalf of Oxfam and Lizzie Loves on behalf of Traid. Everything in the store will be curated by Emma Slade Edmondson, the woman behind some of the biggest charity fashion campaigns we know and love.

For my #LoveNotLandfill edit, I’ve picked out a wide range of goodies for every style, size and price range to ensure there’s something for everybody, and to give you a taster. To those who are still on the fence, I’ve pulled together four head-to-toe outfits from my initial edit (I’ll be sorting through piles of clothes over the next 2 months in readiness for the pop-up). Every one of these pieces will be available to buy (apart from the black shoes, which I couldn’t resist!!!) when the pop-up shop officially opens on the 8th November.

 
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Jasmine Hemsley